NBP’s awareness campaign on the occasion of Independence Day portrayed a significant and realistic picture of Pakistan’s economy with the hope of strong growth and bright future.
Independence Day of Pakistan warrants a special moment. It is a moment of reflection, of deep introspection and of hopeful dreaming for the future.
Appearing in all leading newspapers of the country, the bank’s bi-lingual campaign highlighted another side to Pakistan. A side that is vibrant, flourishing and progressive.
The ad shows three landmark achievements of Pakistan in the economic arena recorded for the fiscal year 2010-11. Highest foreign exchange reserves of the country, amounting to $18 billion, record foreign remittances into the country, amounting to $ 11 billion and highest ever exports in the country’s history, amounting to $ 25 billion are achievements that reflect upon the true potential of our nation.
It testifies to the fact if provided with an appropriate environment, our nation has the spirit and the competence to break all hurdles and come off victorious. It’s a message of hope amidst hopelessness, it’s a message of development despite despair, and it’s a message of opportunity despite the misery.
Pakistan today is engulfed with a sense of despair and gloom. Hopes are lost, dreams have faded and despair has set in. Due to the uncertain economic and security situation of the country, people have scarce reasons to celebrate.
National Bank of Pakistan, through its campaign, infuses a streak of optimism and hope in the nation; in essence reviving the true meaning of independence.