LAHORE: Zameen, Pakistan’s No.1 Property Listing and Real Estate portal has signed up with several international portals dedicated to classified and property listings, including global players such as OLX, Trovit & Mitula.
The strategic move now connects Pakistan’s property market and its listings with the world’s top classified search engines, putting Pakistan on the radar of genuine buyers and sellers from around the world.
With over a quarter million listings to date, more than 260,000 registered users, and over 20 million page views in 2012, the effort made by the team at Zameen to verify & provide authentic and secured listings has lead to the generation of over 500,000 genuine leads for Pakistan’s real estate market in less than 3 years across the Buy, Sell, Rent & Invest categories.
Zameen has won International Property Awards (in association with) CNBC – Best Property Portal of Pakistan Award 2007, Asia Pacific Property Awards (in association with) CNBC – Best Property Portal of Pakistan 2008, International Property Awards (in association with) CNBC – Best Property Portal of Asia 2008 and International Property Awards (in association with) CNBC – Best International Portal 2008.
CEO of Zameen, Zeeshan Ali Khan welcomes the partnerships and sharing of listings with global players. “The move is a reinforcement of our belief in the real estate segment of Pakistan, and our goal is to create a module of transparency and offer one click convenience in finding the right property for our users and visitors, in Pakistan and around the world”. COO, Imran Ali Khan, added, “Our long term effort to verify listings have paid off, & we have acquired the largest network of genuine property owners, & agents in Pakistan. We can now offer unparalleled & legitimate listings to our new online partners which amplify the number of access points to our free property information online”.
The string of recent and rapid partnerships is in no small measure attributed to Zameen’s new partner and Chairman, Gilles Blanchard. Originating from France, he is the co-founder of Se loger, Europe’s Pioneer Real Estate Listing which was launched in 1992 on the French MiniTel, a videotex online service accessible through telephone lines, and considered one of the world’s most successful pre-World Wide Web online services.
In 2010 Se loger was in European news headlines when a $635.7 million offer by Axel Springer AG, a Euros 2.9 billion valued company and one of the largest multimedia companies in Europe, caused Se loger shares to rise as much as 32%. However Se loger shareholders rejected the deal and within 3 days Axel increased its offer 15.6% to $735 million.
Today Se loger is a a wholly owned subsidiary of Axel Springer AG and Classified Ad Ventures, and is the second largest shareholder in the Asian Online Real Estate Giant, IProperty Group operating in the markets of Malaysia, Hong Kong, Indonesia and Singapore with investments in India and Philippines.
With groundbreaking experience in the international property and real estate market, in Europe, Brazil in South America and across Asia, Blanchard banks on Pakistan’s Real Estate to grow exponentially as increased urban and sub urban development and infrastructure create demand for new residential and commercial properties, amidst rapid change brought about by global investments and projects. He adds, “Zameen has given me the opportunity to explore the billion dollar industry of Pakistan Real Estate. As somebody who keeps a close eye on global real estate, I can see that property prices here in Pakistan have strengthen and the best part is that they are still going strong. With our expertise and international partners, things are only going to get better and more transparent in the business of real estate & property information sharing in Pakistan, and connecting to a significant population of Pakistani’s working or residing overseas. The greater satisfaction comes from being able to help connect people to their dream homes, and projects through Zameen”.