Burberry has always been keen to offer a side order of tech innovation when it serves up its fashion treats. Now, the brand’s latest innovation for Google Chrome and mobile users lets loved-up fashionistas send a digital kiss anywhere in the world.
Using ‘kiss recognition technology,’ you can pucker up for your computer’s camera or smooch the touch screen of your smartphone (you might want to give it a wipe beforehand though) to record the romantic moment. You’re then able to add a personalized message, and if you so wish, digitally apply lipstick from a range of Burberry Beauty lip colors to give your kisses a little extra pizzazz.
“Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world — by telling a story that makes the digital personal,” explained Christopher Bailey, Burberry’s Chief Creative Officer.
The London fashion brand teamed up with Google as part of its Art, Copy & Code project, and the Burberry Kisses are duly fully integrated into the California tech giant’s arsenal of web services. Once you’ve chosen your target you’ll see the journey of the kiss plotted out using Google Earth and Street View, and there’s also an interactive global map showing kisses moving around the world.
Fashion and technology are increasingly friendly bedfellows. Google previously gave its Google Glass augmented reality specs their runway debut at the Diane Von Furstenberg show during New York Fashion week, and this February the Mountain View-based firm also teamed up with Topshop during London Fashion Week to provide an interactive fashion show experience.