KARACHI: One of the leading business universities of Pakistan, Institute of Business Administration (IBA) will hold its 2nd International Marketing Conference (IBAICM 2014) in the month of May of next year.
The two-day international conference will bring together global academicians and marketing practitioners .
Discussions on current and upcoming marketing trends would be held in the prestigious event in accordance to the need marketers of the 21st century.
The theme of the conference is “the paradigms.”
It aims to provide rich blend of theory and practice by providing a discussion in the field of marketing research.
According to the varsity’s website, the IBAICM 2014 will held on May 3-4 in IBA’s newly inaugurated state-of-art campus located in Karachi, the metropolitan city of Pakistan.
The first event of the series, named as IBAICM 2012, left significant mark amongst the foreign business researchers especially from USA, United Kingdom (UK), Korea, Germany, Lebanon, Nepal, Bangladesh and Pakistan.