SAN FRANCISCO: One of the world’s largest tech giant, Apple Inc. has finally launched iPhone 6s, iPhone 6s Plus, iPad Pro, Apple TV, Apple Watches and a new Apple Pencil on Wednesday during a much awaited event held in San Francisco, TheNewsTribe.com reported.
Apple’s CEO Tim Cook began by talking up the Apple Watch, saying customer satisfaction for the new product was 97 percent. Apple is working with French luxury goods maker Hermes on a new watch collection, and Facebook Messenger is coming to the device, he added.
Cook unveiled a new version of its Apple TV product with an app store and a voice-controlled remote control, part of a trio of announcements aimed at revamping its product line.
Cook described the new Apple TV, a product which the company long called a ‘hobby’, as the future of television, offering personalization and ease of use. It starts at $149.
The iPhone 6 and 6 Plus get bumped to the “s” versions, adding a new colour – rose gold – as well as 3D Touch.
3D Touch is a new pressure sensitive screen which recognises gentle and forceful touches to do different things on the phone. 3D Touch can be used to preview selfies.
3D touch also makes it possible to navigate across apps. If you apply force on the edge of the screen it allows you to flick between different app cards.
Apple rolled out the “iPad Pro” with a 12.9 inch screen and said it had performance similar to a desktop computer. Apple showed off a “smart” keyboard and a stylus called “Pencil”
Apple said it had partnered with Cisco Systems Inc (CSCO.O) and IBM (IBM.N) to help power the iPad pro, which it said is up to 1.8 times faster and has a 10-hour battery life. Apple announced partnerships with former rival Microsoft Corp (MSFT.O) and Adobe Systems(ADBE.O), as well.
The iPhone 6s and 6s Plus are the ninth generation of the iPhone since it was first released in 2007, while the Apple TV is a major upgrade on the most recent model, which was introduced in 2013. The iPad Pro is a 12.9-inch iPad with new accessories including an “Apple Pencil” stylus