Narmeen’s appointment will play a critical role in supporting the Mondelez International continual growth strategy and driving its leadership position in the confectionary industry throughout Pakistan.
Having worked for Mondelēz International for around 14 years, Narmeen brings a wealth of experience and industry expertise to her new role as Managing Director.
Narmeen started with Cadbury in Pakistan, was pivotal in developing the chocolates category and subsequently growing it by 25% during her time in Pakistan. This ultimately lead Cadbury Dairy Milk to its current market leader status and on the way, becoming one of the most loved brands within the country. Most recently, she was serving as the Marketing Manager, Meals Equity and Innovation lead for Middle East & Africa (AMEA region) based in Dubai, UAE.
During this period, Narmeen successfully grew and developed various category businesses.
In addition to her extensive knowledge and experience, Narmeen will directly drive and lead the sales and business relationship management teams, developing strategies to support uptake of the company’s award-winning brands such as Cadbury Dairy Milk and Tang.
Commenting on her appointment; Alan Smith, Managing Director Middle East & Pakistan said that, “The company is pleased to announce the appointment of its new Managing Director, the first female in this leadership position at Mondelēz Pakistan Limited. This is a return home for Narmeen after dedicating a considerable amount of time for the EEMEA Market and spending almost a decade at Mondeléz Pakistan in various roles, especially as a Marketing Director. This is a true testament of our ‘Diversity and Inclusion (D&I)’ values which we draw upon at Mondelēz International. It’s a source of great strength and advantage for our business as it helps us bring on board the best people and the best ideas for an all-inclusive workplace.”
Narmeen led the launch of one of the largest and most successful innovation in EEMEA Cadbury Dairy Milk Bubbly, leading to receiving the ‘Launch of the Year’ award for the CDM Bubbly launch in EEMEA. Her notable contributions include the development and introduction of chocolate innovations, namely Marvellous Creations, CDM Oreo, Share bags and Perk 5 Star in the Middle East and Africa region.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 160 countries around the world. With 2017 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.